How to create a successful kids’ brand

POSTED BY: John Whittaker


Expansion a brand’s potential in the children’s market is increasingly complex.


Here at Playground we are kid’s research experts. We’ve worked alongside a range of leading brands for many years, working with kids and families across all sectors including; broadcasting, publishing and retail, to understand their tastes and influences


Not only do we know how to research children effectively, but we also possess a broad bank of knowledge surrounding their attitudes across all age brackets.


We’ve highlighted a few of our learns in the attached top tips; from the importance of appealing to parents and the digital world, to creating an emotional link.